Last year, Microsoft announced it would charge users $30 per year for continued security updates to Windows 10. Now, ahead of Windows 10’s official end of support on October 14, Microsoft is offering consumers a way to sign up for its Extended Security Updates (ESU) at no cost—but there’s a catch.
Users will have three ways to access ESU on personal Windows 10 PCs. The free method requires enabling Windows Backup, which syncs your settings and files to the cloud via OneDrive. While the service provides 5GB of free storage, users with large amounts of data—especially in the Documents folder—may need to purchase additional storage to fully use the feature. That’s the trade-off for accessing free updates.
The other two options include paying the $30 annual fee for updates or redeeming 1,000 Microsoft Reward points. Microsoft will introduce an enrollment wizard in July, offering all three choices within the Windows 10 interface.
“Once you select an option and follow the on-screen steps, your PC will automatically be enrolled,” said Yusuf Mehdi, Microsoft’s Executive VP and Chief Marketing Officer for Consumer Products.

Microsoft will provide extended security updates (ESU) for Windows 10 consumers only until October 13, 2026. However, businesses can opt to purchase up to three additional years of critical security updates. Notably, Microsoft is offering free ESU access for Windows 10 devices that connect to Windows 11 Cloud PCs via Windows 365 or use virtual machines.
The company is making a clear push to move users away from Windows 10. In fact, it has declared 2025 as the “year of the Windows 11 PC refresh.” While Windows 11 recently overtook other systems to become the leading OS for PC gaming, a significant 37% of Steam users still rely on Windows 10. With support ending soon, Microsoft is expected to ramp up its upgrade campaign—so users should prepare for more full-screen reminders urging them to update or replace their PCs.
Frequently Asked Questions
What are Extended Security Updates (ESU) for Windows 10?
Extended Security Updates (ESU) are critical updates provided by Microsoft after the official end of support, focusing solely on security patches to protect systems from threats.
When does official support for Windows 10 end?
Microsoft will end official support for Windows 10 on October 14, 2025.
Until when can consumers receive extended security updates for Windows 10?
Consumers will receive free extended security updates only until October 13, 2026, but only under specific conditions.
Who qualifies for the free ESU for Windows 10?
Only users whose Windows 10 devices connect to Windows 11 Cloud PCs via Windows 365 or virtual machines qualify for free ESU.
Can businesses get extended security updates beyond 2026?
Yes, businesses can purchase up to three years of security updates, extending support until October 2028.
What is the “catch” in the free ESU offer?
The free ESU is not available to all Windows 10 users—it only applies to those accessing Windows 11 Cloud PCs through Microsoft’s cloud services.
Is Microsoft forcing users to upgrade to Windows 11?
Not directly, but Microsoft is heavily encouraging it. They’ve dubbed 2025 the “year of the Windows 11 PC refresh” and are phasing out support for Windows 10.
What happens if I don’t upgrade from Windows 10 after 2025?
Your system will no longer receive security updates, leaving it vulnerable to viruses, malware, and security breaches unless you qualify for ESU.
How many Windows 10 users are still active?
As of the latest data, around 37% of Steam users are still on Windows 10, indicating a large user base is yet to switch.
Will Microsoft notify users about the end of Windows 10 support?
Yes, users can expect frequent full-screen upgrade prompts and alerts as the 2025 deadline approaches.
Is upgrading to Windows 11 free?
Yes, for most eligible Windows 10 PCs, the upgrade to Windows 11 is free—provided the hardware meets Microsoft’s requirements.
Can I keep using Windows 10 even after support ends?
Technically, yes. But it’s strongly discouraged, as your system will be increasingly exposed to security risks without updates.
Conclusion
Microsoft’s offer of free Extended Security Updates for Windows 10 may sound generous, the reality comes with a significant caveat—it’s only available to those using Windows 11 Cloud PCs through Windows 365 or virtual machines. For the average consumer, the countdown to Windows 10’s end of support in October 2025 is very real, and relying on outdated systems could expose users to serious security risks.
Businesses still have the option to buy up to three years of paid ESUs, but for most users, the clear message is this: Microsoft wants you to upgrade to Windows 11—and the pressure will only increase as the deadline approaches. Now is the time to assess your system, explore upgrade options, and prepare for a future beyond Windows 10.

